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Dental websites can help potential patients develop ‘trust’ and ‘confidence’, without even meeting the dentist. The dental clinic is marketing 24/7 through a website. If a practice environment and its technology look outdated, patients will lose confidence in their dentists and start to ‘shop around’. Similarly, if a dental practice website looks outdated, visitors will lose trust and move on.

Visitors will not enjoy a web site that is out of date – their attention and interest is key in converting them into patient leads. Returning website visitors will be impressed when they notice new content and activity. A website needs to be a true and current reflection of a dental practice. It should emphasize all the dentist’s strengths in a positive and enticing way. That is why we encourage our clients to play a very active role in maintaining and growing their website content i.e. fees, special offers, team updates treatments and testimonials.

Changes to your website are also necessary for improving Google search engine rankings. Google ranks websites based on relevancy for today. What’s deemed relevant for today may not be the same next week or next month. Thus, you need to signal to Google that your website is up-to-date by regular changes to your website.

Growing your website pages using a blog publishing platform puts you in control!

I am dental consultant and provide information about website designing, search engine optimisation; dental web design and we are also publishing a blog regarding dental marketing ideas, dental websites UK, dental practice marketing, dental website templates, dental design, Google PPC, and Dental Websites Must Breathe

Website Identity

A successful Internet presence for an aesthetic dental practice would mean that their website is the first point of contact for most new patients. The logo, colour scheme, layout, graphics, photographs and overall look and feel is what creates the website identity.

Having a unique, modern and attractive identity is important in establishing credibility in the art of aesthetics. The website identity should match and flow throughout the entire range of printed stationery, welcome packs, signage and newsletters. Consistency in a professional, aesthetic practice image creates familiarity among patients. Tasteful brand recognition improves trust and credibility.

It is important to have a unique identity on the web because visitors are more than likely to compare multiple websites. It is less likely for potential patients to compare multiple welcome packs or brochures.

Blowing Your Own Trumpet

The website visitor needs to trust the website before making the decision to trust the dentist and dental treatment. If the cosmetic dentist is not a TV celebrity and is unable to show a powerful video clip then a subtle method is to be associated with high standards by displaying achieved logos such as the BDA Good Practice and Investor in People as well as other recognised associations and brands.

It is important to showcase logos for awards like the Dentistry.co.uk Website Awards, Dentistry Awards and Private Dentistry Awards to show recognition by the dental profession for best practice.

It is also useful to shout out on the home page what special interests and featured treatments the dental practice offers. Having clear direct links to popular treatment pages from the home page saves the visitor from wasting valuable time trying to find the right page under the Treatments section, especially if the range of treatments is extensive.

Ten tips to remember your website should:

1.) Be attractive, educational and impressive, not boring
2.) Be easily found on Google.co.uk through the natural or pay-per-click listings
3.) Increase credibility using dentist profiles and testimonials
4.) Allow you to be contacted easily, especially by email
5.) Have advanced web statistics
6.) Target specific patient profiles and relate to them
7.) Convey your unique selling points quickly and clearly
8.) Appear affordable to the price-conscious web user
9.) Be kept up-to-date and state the date at which fees were last updated
10.) Duplicate these points on top directories, portals and pay-per-click advertising

Dental Focus Web Design works closely with Cathy Johnson Design who establish high quality, unique practice identities and welcome packs, which greatly assist in the design of unique first class website identities. Cathy Johnson Design is able to provide instrumental input into the bespoke layout and graphics of the mutual client’s website.

A close, trusting relationship between the web designers and graphic designers mean that artwork can be both easily shared and discussed to benefit the mutual client’s web design and flash animation which ensures that the site is brought to life without loosing the original, carefully chosen identity.

This allows both parties to start a relationship based on trust, as there is no obligation at this early stage; this allows the website identity to be established and agreed on in advance.

I am dental marketing consultant from UK and offer a blog on dental marketing ideas and also provide dental marketing tips, Google PPC, E-mail Marketing, Dental Design & Marketing Strategies Part 4 of 4, SEO, website designing for dentists and orthodontists.

Google marketing dental treatments

To sell on the web, a successful aesthetic dental website needs to be found. Google.co.uk is the most popular search engine in the UK and being at the top of Google for any key phrase is possible. Google offers sponsored advertising space along the right hand side of its natural, free listing; sometimes the sponsored adverts also run along the top. Advertisers Pay-Per-Click (PPC) and are provided advanced statistics to monitor campaigns 24/7.

Signing up to Google AdWords allows the dentist to create adverts with specific wording, target specific key phrases, set a daily budget and a maximum Cost-Per-Click (max CPC) budget. Pay-per-click advertising on Google is like an auction. If a competitor sets a higher max CPC then their advert will, in most cases, rank higher. It is important to be on the first page of results in order to improve the Impressions, which is the number of times the advert is shown.

It is better to be in the top half of the first page to improve the Click-Through-Rate (CTR), which is the ratio between the number of Clicks on the advert and the number of Impressions. CTR can also be improved by creating well-worded adverts which have a headline that shouts back the search terms used i.e. an advert targeting the search phrase “cosmetic dentist in wales” and using an advert headline “Cosmetic Dentist in Wales” will have a better chance of being noticed and clicked on than if the headline was “Dental Makeover in Wales”. Well-worded adverts with higher CTR are considered good quality adverts and could rank higher without increasing the max CPC.

http://www.dental-focus.com/marketing/magazine-articles/part-3-of-4-selling-on-the-web/

Creating well-linked adverts is important so that visitor expectations are met quickly. The visitor will click on the most appealing advert expecting to see a website of relevance. By linking the advert to a specific and relevant web page and not necessarily the home or intro page, the advertiser gets straight to the point and ensures that the visitor does not lose interest. For example, if a visitor specifically searches on Google for “tooth whitening in wales” then the advert should link directly to the tooth whitening web page so that the visitor does not have to search for the page of most interest.

Selling dental treatments

In this information age, potential and existing patients are making informed decisions on whether or not to have cosmetic dental treatment without even consulting the dentist. People fear what they do not understand. Website visitors need to understand how a treatment is done so that they can feel comfortable and confident in their decision to take up treatment. Visitors will leave the website if they feel they do not have enough information to make a decision; they will further their research by seeking out other dental websites. Websites need to retain visitors by educating them about the treatments.

Hearing about dental treatments

Nothing grabs attention more than sound. Choosing the right melody to play when the visitor arrives on the home page allows the website to stand out and become memorable. Matching the tune with existing on-hold telephone music creates consistency of branding. The on-hold telephone narration may also be suitable, after cropping the sound files, for the website to complement wording and images. Not all visitors will want to read, especially whilst surfing the web in the evening after a long day at work. Listening to a professional, soothing voice can awaken interest and take the strain off the eyes so that learning about the aesthetic dental treatments becomes easy. Cosmetic dental websites should see how best to incorporate sound so that it attracts interest and does not drive visitors away.

http://www.dental-focus.com/

Developing relationships:

Out of sight, out of mind. A successful Internet marketing campaign involves e-mailing patients on a regular basis. Keeping in touch with patients, keeps them up-to-date in an affordable and efficient manner that reminds them of the cosmetic dentistry and facial rejuvenation services on offer. Maintaining a relationship with patients improves communication and loyalty. Directing patients to the website for further information allows the emails to be short and catchy, which increases readership.

Capturing website visitors’ email addresses and sending out e-mails is an effective method of building up relationships as well as increasing trust and credibility with potential patients over time. Web visitors tend to browse, compare and wait before making a decision. Emailing fortnightly tips and short e-newsletters is a way to stand out and keep in touch.

Sending out emails is an effective ‘word-of-mouth’ marketing tool, which allows subscribers to easily forward the e-mail onto friends and family. This is the viral effect of email marketing and the benefits are immediate.

Google marketing dental treatments

To sell on the web, a successful aesthetic dental website needs to be found. Google.co.uk is the most popular search engine in the UK and being at the top of Google for any key phrase is possible. Google offers sponsored advertising space along the right hand side of its natural, free listing; sometimes the sponsored adverts also run along the top. Advertisers Pay-Per-Click (PPC) and are provided advanced statistics to monitor campaigns 24/7.

Signing up to Google AdWords allows the dentist to create adverts with specific wording, target specific key phrases, set a daily budget and a maximum Cost-Per-Click (max CPC) budget. Pay-per-click advertising on Google is like an auction. If a competitor sets a higher max CPC then their advert will, in most cases, rank higher. It is important to be on the first page of results in order to improve the Impressions, which is the number of times the advert is shown.

It is better to be in the top half of the first page to improve the Click-Through-Rate (CTR), which is the ratio between the number of Clicks on the advert and the number of Impressions. CTR can also be improved by creating well-worded adverts which have a headline that shouts back the search terms used i.e. an advert targeting the search phrase “cosmetic dentist in wales” and using an advert headline “Cosmetic Dentist in Wales” will have a better chance of being noticed and clicked on than if the headline was “Dental Makeover in Wales”. Well-worded adverts with higher CTR are considered good quality adverts and could rank higher without increasing the max CPC.

Creating well-linked adverts is important so that visitor expectations are met quickly. The visitor will click on the most appealing advert expecting to see a website of relevance. By linking the advert to a specific and relevant web page and not necessarily the home or intro page, the advertiser gets straight to the point and ensures that the visitor does not lose interest. For example, if a visitor specifically searches on Google for “tooth whitening in wales” then the advert should link directly to the tooth whitening web page so that the visitor does not have to search for the page of most interest.

Selling dental treatments
In this information age, potential and existing patients are making informed decisions on whether or not to have cosmetic dental treatment without even consulting the dentist. People fear what they do not understand. Website visitors need to understand how a treatment is done so that they can feel comfortable and confident in their decision to take up treatment. Visitors will leave the website if they feel they do not have enough information to make a decision; they will further their research by seeking out other dental websites. Websites need to retain visitors by educating them about the treatments.

Hearing about dental treatments

Nothing grabs attention more than sound. Choosing the right melody to play when the visitor arrives on the home page allows the website to stand out and become memorable. Matching the tune with existing on-hold telephone music creates consistency of branding. The on-hold telephone narration may also be suitable, after cropping the sound files, for the website to complement wording and images. Not all visitors will want to read, especially whilst surfing the web in the evening after a long day at work. Listening to a professional, soothing voice can awaken interest and take the strain off the eyes so that learning about the aesthetic dental treatments becomes easy. Cosmetic dental websites should see how best to incorporate sound so that it attracts interest and does not drive visitors away.

Developing relationships:

Out of sight, out of mind. A successful Internet marketing campaign involves e-mailing patients on a regular basis. Keeping in touch with patients, keeps them up-to-date in an affordable and efficient manner that reminds them of the cosmetic dentistry and facial rejuvenation services on offer. Maintaining a relationship with patients improves communication and loyalty. Directing patients to the website for further information allows the emails to be short and catchy, which increases readership.

Capturing website visitors’ email addresses and sending out e-mails is an effective method of building up relationships as well as increasing trust and credibility with potential patients over time. Web visitors tend to browse, compare and wait before making a decision. Emailing fortnightly tips and short e-newsletters is a way to stand out and keep in touch.

Sending out emails is an effective ‘word-of-mouth’ marketing tool, which allows subscribers to easily forward the e-mail onto friends and family. This is the viral effect of email marketing and the benefits are immediate.

Author Bio:

I am dentist website marketing consultant winning dental website awards and having specialized in dental marketing strategies and dentist website design to rank naturally on the free listing, however, I am offers dentist marketing plan also offers ppc advertising services so that our dentist clients can rank at the top immediately. Click here for Dental Web Site Marketing Part 3 of 4

The World Wide Web has provided both existing and prospective patients with a shrewd tool to compare dentists without physically visiting the practice, meeting or talking to staff. It is essential for a private aesthetic dentist to demonstrate credibility through a reassuringly modern and up-to-date website in order to satisfy the expectations of existing patients and make it easy for them to choose to continue their custom, never mind recommend the practice to family and friends. Standing out amongst competitors on the Web is important for any dentist serious in attracting new aesthetic patients.

An easy way to stand out is to stand for something. A dental website should be targeted to a specific patient profile; every practice has unique patient demographics depending on the location, modernity and treatments of the practice so it is important to realise what type of patient the practice feels confident in successfully attracting and tailoring the website to do just this.

Some practices will find most of their patients are elderly whilst other practices will have younger patients; photos of smiling models should illustrate the desired patient profile.

If the dentist feels the treatments are most appreciated by the elderly then displaying photos of young families is not going to help the website stand out to an elderly audience.

Every cosmetic dental practice needs Unique Selling Points (USPs) and most importantly needs their website to be able to convey their USPs quickly and clearly. The average website visitor may only stay for 5 or 6 pages and within that time the prospective patient needs to grasp a significant feature to be able to remember you.

Affordability is an essential message on the Web and a USP that every practice can adopt.

The Web has become known as the place to find the best price. Experienced surfers expect to find out information about fees and be able to include payment information in their decision making process when comparing dental websites. A new website visitor is most likely going to compare at least two or three dental practices. It is a good idea to consider visible adverts indicating special offers unique to your website. Information on interest free credit and discounts will help make your website memorable.

An indication of treatment fees should be displayed. The benefits of showing a comprehensive list of fees includes building credibility in terms of transparent pricing and the ability to divert telephone enquiries to your website for payment information and charges, thus freeing up valuable reception time.

The benefits of not revealing any fees is that the price-astute web visitor is unable to easily compare on the basis of price however this only stays a benefit as long as the practice is able to entice the visitor to attend a consultation to discuss individual treatment plans and affordable methods of payment. There is no point in shying away from stating fees on the website if all is revealed immediately over the phone.

Websites need to be kept up-to-date with opening hours, dentist and staff profiles, emergency information, and fees among other topics. Fees should be stated to be correct as at a specific date so that the dentist is not accused of misleading the patient if there happens to be different quotes within the practice without updating the website. Stating that prices should be used as a guide only; and are from a specific amount allows flexibility and helps screen patients who can’t even afford the basic treatment costs. However, if transparent fixed prices are adopted then even more regular and timely updates must be made.

An online cost calculator, which only works out the cost of the individual visitor’s treatment, is a useful means of providing transparent pricing without providing a fully accessible list of all fees; cost calculators can serve as a user friendly method as it provides the user only the information they require without overwhelming the page with information.

Author Bio:

I am dental consultant and provide information about website designing, search engine optimisation, Dental Websites Designing Part 2 and we are also publishing a blog regarding Dental Internet Marketing Blog, Google Optimisation Services, Google AdWords Pay per Click, Email Marketing, Dental Web Designing

Web marketing to existing patients

Recent statistics indicate that 14.3 million households use the Internet and 69 per cent have a broadband connection. 78 per cent of London households with Internet access actually have broadband, which is approximately half of all households in the London region.

A website is essential for any private dentist that is serious in marketing to their existing patients, especially in London. The website should convey professionalism in both its design and content. Patients should be immediately impressed at first sight and want to recommend your website to family, friends and colleagues. Flash animation should be considered to bring the site to life especially as most households have broadband.

The website should be mentioned on all stationery, signage and reminders. Each patient should be shown the website by the dentist on a surgery computer before starting treatment. By personally going through the website with your patients, not only do you have an opportunity to personally inform them of the various aesthetic treatments you offer but you are also teaching them how to demonstrate the website to others; an important training session for your free ‘word of mouth’ marketers.

Once the website design and animation has captured the patient’s immediate attention, the usefulness of the site’s content is extremely important. Content needs to be educational but not boring. Professional photographs of the building, reception, waiting room and surgeries should be available, especially to show off new or refurbished practices. Brief descriptive text should be complemented by well cropped before and after photographs. Morphing the before and after photographs in a gentle flash animation provides an exciting, visual impact to the patient’s understanding of the treatment.

Attracting prospective patients

The general public is now used to watching smile makeover programmes on television and reading various articles on cosmetic dentistry in newspapers and magazines. Everyday, people turn to the most popular search engine, www.google.co.uk, and search for a dentist in their location, either near their home or work.

On Google there is the free, natural listing and the paid sponsored listing. Whether your website is the main free listing or in the pay-per-click listing, it is essential that it is visible at the top of the 1st page of Google.co.uk for the key phrases related to you.

The benefits of Pay-Per-Click advertising are that high rankings can be achieved immediately and the wording for the link description is fully customisable. On Google AdWords Pay-Per-Click advertising, you create an advert with your chosen wording and link, specifying the keywords you wish to target. You set a maximum Cost-Per-Click (CPC) e.g. 20p per click or £2 per click and adverts are then ranked like an auction. Other factors besides CPC can affect your ranking on the sponsored listing but generally you need to set a higher CPC than your competitors to be ranked higher than them. You set a daily budget and your advert is shown until the budget has been used up with the equivalent number of clicks.

Contact by prospective patients

A professional and user friendly website that can be found on the 1st page of Google.co.uk is essential for any facial aesthetic dentist that is serious in attracting new patients. The website’s home page should instantly

The dentist web design needs to provide clear details on how to find, telephone and email you. Your telephone number and address is best placed on every page to make it extremely easy for both existing and prospective patients to contact you. Visitors should be able to email you especially if they are surfing whilst at work or at night when you are closed. The main email address should be professional and go hand-in-hand with the web address, i.e. a web address dental.co.uk should promote the email address info @dental.co.uk. It is important not to use a personal or free email address such as @hotmail.com or @btinternet.com. This simple consistency is important for credibility.

Five tips to remember your website should:

• be attractive, educational and impressive, not boring
• be easily found on Google.co.uk through the natural or pay-per-click listings
• increase credibility using dentist profiles and testimonials
• allow you to be contacted easily, especially by email
• have advanced web statistics

Author Bio:

I am dental consultant and provide information about website designing, search engine optimisation, Dental Web Marketing Tips Part 1 and we are also publishing a blog regarding Internet Dental Marketing & Website Designing Blog, SEO for Dental Practice, Google PPC Services, Email Marketing for Dental, Website Designing for Dental Practice